Our Creed | CatDogFish

CatDogFish is the new source of pet wellbeing and healthcare advice for a new breed of owner.

You are if you:

Love your animal as much as your children. Way more. No contest.
Love your pet more than your partner. Ditto.
Have your pet’s picture as your mobile phone wallpaper. And desktop screensaver. And in your wallet to boot.
Facetime with your pet when you are away.
Let your dog walk you.
Plan your pet’s dinner before your own.
Create your pet’s own Facebook profile. And post on it more frequently than your own.
Wouldn’t dream of kicking your pet off your bed.
Have passports for your pets.
Enroll them in pet daycare. And brag to your friends about which one.
Let them choose which seat to occupy in the car first.
Have more meaningful conversations with them than anyone else you know.
Take a ridiculous amount of pictures of them. Every. Single. Day.
Look the other way when they bring something dead – or dying – through the door. It’s a gift, after all.
Make an extra portion of tuna fish just for them.
Spend more on their neckwear than on your own.
Plan a trip entirely around their schedule.
Can’t imagine life without them.

What we believe:

Pets deserve to be looked after physically and emotionally. Owning a pet is a big responsibility that deserves to be taken seriously, and it starts with keeping your pet healthy.
Responsible pet parents ensure that they can provide a suitable home, diet, companionship, protection and the opportunity for their pet to live a normal, healthy life.
There is always more to learn about pets and our relationship with them. The journey never ends.
There are amazing pet charities doing wonderful work and we pledge a percentage of our profits to them each year.
Life is short, so make time to laugh. Where there is a chance to see the humour in something, we’ll take it.
Real service makes a real difference, and we walk the walk.
We will never stop innovating to help protect pets and build the bond between them and us.
In supporting amazing people who do amazing things to make animals’ lives better. From animal rehoming charities, to pet therapy to Guide Dogs and on… we salute them all!
Breeding animals to promote better health is critical to their happiness and well being.
We align with welfare organisations that invest in changing the behaviour from the start – that espouse and promote responsible pet ownership so no animal is ever abandoned or abused to begin with.

What we don’t believe:

That it’s ever ok to abuse or neglect an animal.
That they exist solely for our entertainment, and not the other way around.
That they should ever suffer in any way, particularly when we have the power to change it.
Keeping animals as pets for whom you can’t provide a suitable environment, diet, companionship, protection and opportunity to live their normal life.
Suffering of any kind – whether by shortchanging treatment or neglecting vaccinations, or withholding love and attention – is evil.
That they understand us, or our behaviour, all of the time.
That it’s ever ok to breed an animal to have characteristics to ‘look good’, at the expense of its health.