Gabrielle Hase

CEO & Co-Founder

Gabrielle Hase is a senior-level ecommerce strategist who founded Soleberry Advisory, and has helped single and multichannel retailers launch and grow their online businesses. Clients include L.K. Bennett, Sweaty Betty, Hobbs, T.K. Maxx, Fenwicks and Moonpig. She has extensive experience in taking brands to market both domestically and abroad. She received her MBA from The Wharton School.

Gabrielle lives to serve her London-based cats Henry and Charlie, whom she rescued from Wood Green Animal Shelter near Cambridge.

Fred Moore

Director & Co-Founder

Fred is a Director of digital agency Matter Of Form, and Managing Partner of MOF Ventures LLP. Previously Fred was a fund manager at Newton Investment Management and qualified as a chartered accountant at Deloitte.

Fred grew up in the wilds of Buckinghamshire, and was raised around dogs and farm animals. He spends his days getting bossed around by his dog Barley.

Chris Tufnell

Non-Executive Director

Chris received his veterinary degree from the University of Glasgow School of Veterinary Medicine, and is the outgoing President of the Royal College of Veterinary Surgeons. He runs Coach House Vets, an equine and family pet veterinary practice in Berkshire. Chris is a passionate educator committed to making the lives of pets and their owners the best they can be.

Chris and his family share their home with three dogs, two cats, two gerbils, six fish, two goats, two sheep and a dozen chickens and they talk to all of them!

Corinne Millar

Chief Product Officer

Corinne is a highly experienced digital product owner with a versatile set of skills spanning B2B and B2C sectors. She has extensive experience of successfully creating digital products for publishers and research-led subscription businesses including Planet Retail (part of Ascential plc), Haymarket Business Media and Wood Mackenzie.

Alyson Meranze Ford

Strategic Advisor, Brand and Content Strategy

Alyson Meranze Ford is a marketing consultant and former executive at Nickelodeon, American Express, and Comcast. She has extensive experience in brand management, consumer advertising, strategic planning and digital marketing. Alyson received her undergraduate degree from Harvard and her MBA from The Wharton School.

Alyson lives with her family in Bryn Mawr, Pennsylvania. All four humans in the household live to cuddle with their black lab, Sam Dog Ford III - who responds to many nicknames including, Snoop Pup Deluxe and Puppy Punim.