Gabrielle Hase

CEO & Co-Founder

Gabrielle Hase is a senior-level ecommerce strategist who founded Soleberry Advisory, and has helped single and multichannel retailers launch and grow their online businesses. Clients include L.K. Bennett, Sweaty Betty, Hobbs, T.K. Maxx, Fenwicks and Moonpig. She has extensive experience in taking brands to market both domestically and abroad. She received her MBA from The Wharton School.

Gabrielle lives to serve her London-based cats Henry and Charlie, whom she rescued from Wood Green Animal Shelter near Cambridge.

Fred Moore

Director & Co-Founder

Fred is a Director of digital agency Matter Of Form, and Managing Partner of MOF Ventures LLP. Previously Fred was a fund manager at Newton Investment Management and qualified as a chartered accountant at Deloitte.

Fred grew up in the wilds of Buckinghamshire, and was raised around dogs and farm animals. He spends his days getting bossed around by his dog Barley.